secondary research methods KTA5

secondary research methods.....

Secondary research is when you gather information from already existing research or products. For example a production company would look at the reception and box office ratings to a similar production. Research boards are another source of collecting secondary research. For example if a production company was creating a TV show they called use boards such as BARB to see how similar shows viewing figures are that are being viewed on BBC, ITV and BSKYB. This is also an example of primary research.

5 research methods.

• .Interviews (telephone or face-to-face) 
• Advantages-first hand experience from the person/they are an expert in their field 
• Disadvantages-can be costly and time consuming 
• .Surveys (online or mail)
• Advantages-relatively easy to administer/cheaper and less time consuming. 
• Disadvantages-difficult to develop report and non response 
• .Questionnaires (online or mail)
• Advantages-large amounts of info can be collected by a wide amount of people and sorted into data very easily
• Disadvantages-inadequate for some forms of info (just tells you what not why) 
• .Focus groups.
• Advantages-organisation can see the research in action/data is gathered quickly and great input can lead to great output
• Disadvantages-some voices are louder than others making it harder for more people to contribute. It could also be hard for a team to start contributing and coming up with ideas.
• .Visits to competitors' locations.
• Advantages-you'll know there work plan and how they operate which will lead you to take ideas from there workplace and improve upon them
• Disadvantages-competitors may not be working on the same project. 
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https://www.imdb.com/search/title/genres=horror&explore=title_type,genres&title_type=tvSeries&ref_=adv_explore_rhs 

An example that would relay to creatures would be this link to an IMDB web page on tv horror shows