MTV- 38O5 people were watching from the 2nd of november till the 8th

4Music-7283 people were watching from the 2nd to the 8th 

The Box-1558 people.



Audiences access VeVo through youtube 

                                                  MTV audiences access its content through tv  

                                                  BBC radio listeners access its content through the radio


Secondary research methods

Looking at a pre-existing magazine

-Advantages/ you can see what type of sponsors they use and you could take 


You can also look at an article about sponsored content to find out how to do it. 

-Advantages/ it can be quick and easy to read and write down and it can be detailed 

-Disadvantages/ it might not be reliable source as it could be incorrect information or unsuitable for our target measures.


https://www.mtvredefine.com/sponsorship (A blog)

This is a link to a blog about the sponsorship deals that MTV offer

-Advantages/ gives us insider information about how to get sponsors for our music channel and what MTV offer to sponsors, this will allow us to basically utilise this and take ideas from it 

-Disadvantages/ may not be up to date. Its from last year 

With this information for our music channel our sponsors could be ones such as:

.A live music festival like rolling loud 

.Social media or Apps so that we are up to date 

.food or drink companies 

Primary Research methods 


Watching a clip from a MTV show plus any other Music channel, then writing down the information we find.

-Advantages/ it is direct information that we jot down from our experiences watching the Channels

-Disadvantages/  our own work may not be the best 

Interview with a marketer for a music channel company 

-Advantage/ Detailed and straight from the source 

-Disadvantage/ The person interviewed may not make correct decisions and make form biased opinions about it.


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