Above the line and below the line advertising research

The article by https://www.thecreativeindustries.co.uk/ shows us many different UK advertising agencies, including their advertising agency of the year which is "Mother" This is helpful as we can use the article to find many of the best advertising agencies in the UK and proceed to research each one of them. However a disadvantage of the website is that its pretty outdated by a few years which means there could be better ones.

The book "Confessions of an Advertising Man" by David Ogilvy. It is considered required reading for many people in advertising classes in the USA. This means it could be useful to us as it should be able to teach us the basics and within reading it we will be learning on a student pace. However the drawback to this is that the book was published in 1963 meaning it would be outdated by a lot.