KTA7- Researching above the line advertising methods-music tv channels

Above the line 

Music TV channel- MTV 

MTV would use above the line advertising through adverts that promote their most recent shows and new music. Also by using YouTube through targeted adverts and banners on other websites, this promotes the MTV brand to a mass amount of people online. As many young people use the internet for content, while more older audiences use television. Also by creating other shows such as MTV news and MTV Cribs, they were able to promote artists and their upcoming music, this would have driven fans of that artist towards MTV as people would have wanted to see their favourite artist in a show on television, making more people inclined to watch MTV. This is a form of horizontal and vertical integration as they are using their other shows as marketing. Through these ads,  MTV is able to reach mass audiences who watch both online content and television content. This would reach audiences who like both MTV's music and celebrity content because their adverts present all their different content to the audiences. This allows them to make their content reach a mass amount of people. 

They also use targeted ads through social insights to enhance the effectiveness of their automatic ads. This means that the more you share posts related to MTV. The more targeted ads you will receive on social media sites like Instagram. This would also make websites more inclined to show you banners or adverts about MTV and their shows, Such as YouTube or twitter.  All this advertisement would make people want to watch MTV as they may see a show they would want to watch advertised. This would reach audience because the main age demographic for MTV is 18 to 34 year olds, who use social media quite often. This means that they would be more likely to see these ads and then watch the show.

Music News channel- BBC radio one 

As BBC one is UK based they would market using things such as bus wraps, posters and billboards as their content is more known by the UK public. They would mostly put these in highly populated towns and cities such as London as more people are inclined to listen to radio in them areas. By using these above the line marketing skills they are able to present their content to the public who are doing everyday tasks, by doing this they manage to market to a large amount of people who may want to listen to music or hear the news. Because BBC one is more British based, the advertising would lean more towards the UK citizens by promoting their content on streets that are heavily populated.  https://www.youtube.com/watch?v=jGHEvyWcp5c   That is a link to an advert promoting BBC that aired in the high of last years corona virus epidemic, the title "one day, ill tell you there are no new cases" humanises the journalists and makes us want to stay tuned for when that does happen. 

Below the line

music television- 4 Music

They could send emails to people by using websites like Barb to find the target audience of their programme. Through this they could promote their programme to people who may be interested in that. They could also use social media such as twitter and Instagram to promote their content to specific accounts who like similar things such as music and etc. If not that they could again use websites like Barb to find their target audience and then send competitions to them via email, in this the person could fill a form for a chance to win a piece of tech or a concert ticket. With this they could also do live contests such as the phone contests Hallam FM would do.