Marketing Mix

7ps 

The seven areas that need to be taken into consideration when developing a marketing campaign. 

-Product

Channel (NMNTV) Flagship is (NMNTV News)

service- You are gaining information about music and reality tv stars.

Who might be in our promotion (BANDS, MUSIC ARTIST, AND REALITY STARS)

What will we give to our audience?

Branding (Identity)

-Price

TV LICENSE?

SUBSCRITION?

IS IT WORTH THE MONEY?

Is there anything else the audience might need to pay to make more people intrigued?

(Premium Model) Internet marketing. - Exclusive gigs and shows 

-Place

What places in the media industry might be used?

Live Venues (Leeds Fest)

Cinema 

Realistically people watch it at home 

Its about the experience (like your there)

Watch on the go (Special APP- links to the Premium Mode)

Video On Demand (VOD)

-Promotion

The most effective ways of reaching our audience (16-30Year old)

Social Media eg:

INSTA (INFLUENCERS)

TWITTER

YOUTUBE (ARTISTS AND RECORD LABELS)

TIK TOK (YOUNGER AGE)

SNAPCHAT (FILTER)

-sponsorship 

From fast food companies or fast food companies

-People

Feature/ Who would be apart of the delivery? 

Presenters- they are exposition and also be communicating outside of the show

Bands and Artist as well

-Process

How they watch the show 

Distribution on certain devices. 

Subscription services

How they access it and use the content

-Physical Evidence

What are the things we will see in our show and the environment our audience are in while watching the show.

top quality equipment 

interior design of a news tv programme should be bright, hip and appeal to the younger audience 

All locations need to be thought out because of how they appeal to the audience 

every brand picture needs to be placed in a specific place.

U and G (Use and gratification) 

-surveillance

-Escapism/Entertainment

-Building personal relationships

-Identity

20Mark Question 

4 areas and each one requires 5 Point

                                                   Example

                                                   Explain

Might be 4 methods of anything to do with advertisement 

must be justified by notes you bring in (research)