Unit 25 research and product development

Q1 (a) From your research provide three programmes that provided information about the content and technical conventions of music television channels? -MTV News -the box hits -4 music chart show -gorgie shore -(Any show that is on a music tv network) (b) Explain two reasons why one of the above programmes was useful to help you prepare for the development of 'NMNTV' -MTV News  -This is because it helps show the conventions of a music news channel and see what 16 to 30 year olds enjoy -it was also useful as it helps us understand what our content should be about and shows us how much our content should relate to celebrity culture and online culture to appeal to our target audience. -how its edited and presented (b)Two secondary sources of information that you could use to find out information about the popularity of music television shows? -Barb or any other audience research websites -Youtube or social media  (c)Pick one technical conventions of music tv shows and justify why ...

what does conventions mean? the features of a particular product what are the two types of research you can undertake? Primary (first hand information) and secondary research (some one else's information) what is a PSB company?  a public service broadcasting is a company that is run completely by the tv license (no adverts) ha different types of genre and shows catered to different people. Have to provide content that informs, educate and entertain. What is a commercial company? A company that is funded by itself and earns money via advertisements and sponsors (main purpose is profit and £££) not making content via public money so it dense have to make content that inform, educate or entertain.

7ps  The seven areas that need to be taken into consideration when developing a marketing campaign.  -Product Channel (NMNTV) Flagship is (NMNTV News) service- You are gaining information about music and reality tv stars. Who might be in our promotion (BANDS, MUSIC ARTIST, AND REALITY STARS) What will we give to our audience? Branding (Identity) -Price TV LICENSE? SUBSCRITION? IS IT WORTH THE MONEY? Is there anything else the audience might need to pay to make more people intrigued? (Premium Model) Internet marketing. - Exclusive gigs and shows  -Place What places in the media industry might be used? Live Venues (Leeds Fest) Cinema  Realistically people watch it at home  Its about the experience (like your there) Watch on the go (Special APP- links to the Premium Mode) Video On Demand (VOD) -Promotion The most effective ways of reaching our audience (16-30Year old) Social Media eg: INSTA (INFLUENCERS) TWITTER YOUTUBE (ARTISTS AND RECORD LABELS) TIK TOK (YOUNGER ...

3 Above the line methods for NMNTV .ADVERTS ON TV .BUS WRAPPING .BILLBOARDS 3 Below the line methods for NMNTV .SOCIAL MEDIA (HASHTAGS) .PERSONALISED ADS  .RADIO

Client Requirements  .Feature a flagship programme  .Have a live broadcast show on tv and web at 7:00pm .Attract clothing and drink brands that can sponsor the show Target audience would be people multi cultural people from Britain that are aged between 16 and 30