Unit 25 research and product development

  Proposal/Treatments/Project outlines A proposal is a document that you present to someone with your ideas based on audience and client requirements. It can be a great way to refine the project as sharing it with someone may offer new ideas and help you with the project. For it ou need to understand the purpose of your product (Inform?, Persuade? ect...) you also need to understand your audience, equipment and contents. This would be used for all media products. It would include things such as:  Production Schedule/work plan   Is a schedule that is used to plan the movie or show that you are working on, Also it tells you the personnel, equipment nd deadlines needed.  Swot analysis  shows the client you have thought about the benefits and how you can take the project furthur t also tell them the competitors.  Asset log All the different production elements. Tells you where you are getting footage, equipment or other parts of the production  Call s...

  Proposal/Treatments/Project outlines A proposal is a document that you present to someone with your ideas based on audience and client requirements. It can be a great way to refine the project as sharing it with someone may offer new ideas and help you with the project. For it our need to understand the purpose of your product (Inform?, Persuade? …) you also need to understand your audience, equipment and contents. This would be used for all media products. It would include things such as:  Production Schedule/work plan   Is a schedule that is used to plan the movie or show that you are working on, Also it tells you the personnel, equipment and deadlines needed.  Swot analysis  shows the client you have thought about the benefits and how you can take the project further t also tell them the competitors.  Asset log All the different production elements. Tells you where you are getting footage, equipment or other parts of the production  Call shee...

.Cast/Popular celebrities that will attract people, make sure in the news programme you can make them do special Q and As and talk about celebrity news.  .Colours need to be attention seeking and they need to be bright and look modern like MTVs. The editing needs to be fast paced with almost youtuber styled editing (funny transitions, subtitles and zoom ins)  to target a younger audience. .costume design/ most celebrities will dress as their celebrity personas, which for women is very sexual and pretty. In the news we could feature plus sized celebs and make them talk about body positivity. .Props. As we are a music tv channel most of our props will consist of drinks, twitter and image extracts as context for news sections and, cutaways to location. .Iconography, shapes and patterns to appeal to a younger audience. Clouds stars and polaroid images. .Location, sunny beautiful places like LA and Ibiza. Places that have a celebrity focus. For in studio sections we need a backdrop...

gathering information to plan and develop the content of MNM tv  .Audience requirements .Content of music tv channels   .conventions of music and news programmes  .potential film locations .equipment .legal and ethical consideration  .risk assessments and recess .filming interviews and live broadcast .production paperwork .Above the love and below the line 

The article by https://www.thecreativeindustries.co.uk/ shows us many different UK advertising agencies, including their advertising agency of the year which is "Mother" This is helpful as we can use the article to find many of the best advertising agencies in the UK and proceed to research each one of them. However a disadvantage of the website is that its pretty outdated by a few years which means there could be better ones. The book " Confessions of an Advertising Man" by David Ogilvy. It is considered required reading for many people in advertising classes in the USA. This means it could be useful to us as it should be able to teach us the basics and within reading it we will be learning on a student pace. However the drawback to this is that the book was published in 1963 meaning it would be outdated by a lot. 

Above the line  Music TV channel- MTV  MTV would use above the line advertising through adverts that promote their most recent shows and new music. Also by using YouTube through targeted adverts and banners on other websites, this promotes the MTV brand to a mass amount of people online. As many young people use the internet for content, while more older audiences use television. Also by creating other shows such as MTV news and MTV Cribs, they were able to promote artists and their upcoming music, this would have driven fans of that artist towards MTV as people would have wanted to see their favourite artist in a show on television, making more people inclined to watch MTV. This is a form of horizontal and vertical integration as they are using their other shows as marketing. Through these ads,  MTV is able to reach mass audiences who watch both online content and television content. This would reach audiences who like both MTV's music and celebrity content because their...

Starter Jan 8th 5 legal issues .taboos ect .stereotypes .celebrity news .media regulations such as content and censorship (depiction of sex and violence etc) .product placements. cannot use content or music that you have not licenced otherwise it could cause legal trouble. Ethically we cannot show nudity or swearing in our songs we use  starter Monday 11th Jan  5 methods of above the line advertising that would be used to advertise a music tv channel. .bus wraps  .ads/adverts .posters .billboards .banners